Mode of learning : Part-time ClassRoom
Domain / Subject : Media/Entertainment
Function : Marketing
Trainer name : Gaurav Oberoi,Anannya Roy Sen,Dikdyuti Sen
Starts on : 15th Nov 2014
Difficulty : Advanced
"Advanced Program in Digital Marketing" is a unique Industry linked Digital Marketing Training Program designed by Cardinal Path Training Academy, US & Digital Academy India. This program aims at enabling individuals to gain insights on Google AdWords, which is the most sought after digital advertising & reporting platform globally. This 6 weeks highly interactive and hands-on Google AdWords training focuses on how AdWords works, creating and structuring an AdWords account and campaigns from start to finish.
This is a perfect program for individuals looking for a career in Digital Marketing or who want to up-skill themselves to be able to switch from non-digital work profiles to Digital Marketing profile
Objectives & Outcomes
This live, in-person Google AdWords™ program are intended to help you create, manage, and maximize the return on your investment from AdWords™. Our trainers are all active practitioners of Search Engine Marketing (SEM) management on a daily basis. In this live setting, interaction, questions and engagement with our expert trainers is actively encouraged. You'll not only get access to AdWords™ case studies and sales pitch techniques, but also learn to accelerate the performance of your online marketing initiatives.
Our Google AdWords training is ideal for:
Module 1: Google AdWords 101 - AdWords Advertsing Basics
This workshop will accelerate your ability to manage and optimize campaigns and make better online business decisions.
If you're just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish
Module 2: Google AdWords 102: Display Marketing
Building on the foundation of AdWords 101, this program expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising.
And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data.
Module 3: Google AdWords 201 - Conversion Tracking & Reporting
Module 4: Google AdWords 202 - Mobile Advertising & Enhanced Search Marketing
Module 5: Google AdWords 301 - Remarketing & Advanced Display Advertising
Module 6: Google AdWords 302 - Beyond AdWords
Disclaimer: The contents of the course & Institute are obtained from the institute’s website by automated scraping or manual updates. For the latest information, please refer the institute website directly. For any discrepancies in the content, contact us at