Advanced Program in Digital Marketing

Advanced Program in Digital Marketing
Level 4, Augusta Point, DLF Golf Course Road, Sec-53,Gurgaon
INR 19,663

Course at a Glance

Mode of learning : Part-time ClassRoom

Domain / Subject : Media/Entertainment

Function : Marketing

Trainer name : Gaurav Oberoi,Anannya Roy Sen,Dikdyuti Sen

Starts on : 15th Nov 2014

Difficulty : Advanced

About Course

"Advanced Program in Digital Marketing" is a unique Industry linked Digital Marketing Training Program designed by Cardinal Path Training Academy, US & Digital Academy India. This program aims at enabling individuals to gain insights on Google AdWords, which is the most sought after digital advertising & reporting platform globally. This 6 weeks highly interactive and hands-on Google AdWords training focuses on how AdWords works, creating and structuring an AdWords account and campaigns from start to finish. 

This is a perfect program for individuals looking for a career in Digital Marketing or who want to up-skill themselves to be able to switch from non-digital work profiles to Digital Marketing profile

Objectives & Outcomes

This live, in-person Google AdWords™ program are intended to help you create, manage, and maximize the return on your investment from AdWords™. Our trainers are all active practitioners of Search Engine Marketing (SEM) management on a daily basis. In this live setting, interaction, questions and engagement with our expert trainers is actively encouraged. You'll not only get access to AdWords™ case studies and sales pitch techniques, but also learn to accelerate the performance of your online marketing initiatives.

  • Learn how to setup and improve your campaigns to increase conversions
  • Get the best, most accurate and up-to-date training and tips available
  • Learn directly from a Google AdWords Certified Partner
  • Understand and apply best practices to campaign management and optimisation
  • Google selects Digital Academy to train their partners - so should you!
  • Learning about "Remarketing" the most sort after featurs in Google AdWords.
  • Youtube Advertising & Video Marketing using Google AdWords Interface.
  • Selling & Representing Google AdWords to Businesses

Kindly Note:

  • Saturday Only (Weekend) Course [5.00 pm to 8.00 pm] for Working Professionals.
  • Venue: Gurgaon
  • Classroom Based Trainer Led, Face 2 Face Training Session.
  • Highly Interactive, Live Case Study Based Agenda.
  • Participation Certificate upon Completing 6 Weeks of Training Sessions.
  • Corporate Discount (3 or More Bookings): 10% off

Course eligibility

Our Google AdWords training is ideal for:

  • Individuals who wish to learn and deepen basic knowledge of online marketing
  • Small Business (Entrepreneurs) who manage their own advertising campaigns
  • Marketing Professionals who wish to contribute in developing their brand’s online marketing strategy
  • Search Engine Marketing (SEM) Professionals who wish to learn how to optimize their online campaigns for maximum returns on investment.
  • Budding Marketers/Students aiming to obtain the coveted Google AdWords™ Professional (GAP) certification.
  • Digital Agencies or Compaies who have teams working on AdWords platform & want to upskill their teams with latest AdWords changes
I would like to be contacted regarding this course

Course Overview

Module 1: Google AdWords 101 - AdWords Advertsing Basics

This workshop will accelerate your ability to manage and optimize campaigns and make better online business decisions.

If you're just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish

  • Understanding what online advertising is and where AdWords™ fits in
  • How to structure your account, campaigns and ad groups to position yourself for success
  • How to research, identify and refine the keywords and match types you'll be bidding on
  • Tips for writing great text ads that will stand out from the competition
  • Quality Score works & why it's so important in the AdWords auction 
  • Creating your first campaign and targeting users by geography, language, device, and even day of week and time of day

Module 2: Google AdWords 102: Display Marketing

Building on the foundation of AdWords 101, this program expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising.

And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. 

  • Use tools such as the Google Display Planner to find display opportunities and Ad Gallery to create banner ads on the go. 
  • Connect with your audience on millions of websites using image, and rich media display ad formats
  • Use tools like the Google Ad Planner, the Placement Targeting Tool & Contextual Targeting Tool to find display opportunities
  • Use dynamic keyword insertion (DKI) to quickly and efficiently create text ads on the fly that speak the specific language of the searcher

Module 3Google AdWords 201 - Conversion Tracking & Reporting

  • This includes integrating Google Analytics with your AdWords™ campaigns to truly measure the return on your advertising investment
  • Understanding the reporting features of AdWords™ and leveraging key user interface components
  • Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types 
  • Tracking conversions and measuring ROI from your campaigns

Module 4: Google AdWords 202 - Mobile Advertising & Enhanced Search Marketing

  • Leverage the opportunity created by mobile devices and effectively advertise to smart phone and tablet users
  • Expand and refine keyword lists and continually optimize bidding strategies
  • Extending your text ads with Location, Call, Sitelink, Mobile App and Review extensions
  • Diagnose problems and find areas for improvement

Module 5: Google AdWords 301 - Remarketing & Advanced Display Advertising

  • Connect with your audience on millions of websites using image, video, and rich media display ad formats
  • Use remarketing to identify and target prospective customers with laser focused messaging
  • Remarketing using Google Analytics
  • Learn Video Advertising using Google AdWords
  • Promoting Interactive vidoes & display banners on Youtube 

Module 6: Google AdWords 302 - Beyond AdWords 

  • How to Manage your Account with AdWords Editor
  • Quizzes and real-world examples using live accounts help make the learning tangible
  • Advanced Optimization Tips & Tricks
  • Integrating Google Local Business Listing / Maps with Google AdWords.
  • Selling Google AdWords to Businesses & Agencies
  • Integrating Google AdWords & Facebook Remarketing Campaigns.
  • Integrating Google Analytics & Google Webmaster Tools
  • Expert Bing Advertising


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