This Course is Expired

Developing and Managing Brands

Indian Institute of Management ,Vastrapur ,Ahmedabad
(079) 66324071
INR 84,270

Course at a Glance

Mode of learning : Short programs-ClassRoom

Domain / Subject : Business & Management

Function : General

Starts on : 28th Jul 2014

Duration : 4 Days

Difficulty : Advanced


In the contemporary increasingly competitive global market, established and emerging businesses must rely on creativity and innovation to sustain their positions and fuel their growth (Govindarajan & Trimble, 2007). Undoubtedly, creativity and innovation are critical to competitive advantage, undergirding organizations’ attempts to reinvent themselves at internet speed to stay ahead of technological change, new competitors around the globe, and continually shifting demands of customers and potential employees (DeGraff & Lawrence, 2002). Given these circumstances, creativity and innovation are relevant to all aspects of organizational life including human resource management (HRM) practices, growth strategies, marketing, operations, and products, processes, and services (Khandwalla, 2003; Maital & Seshadri, 2012) taking both technical and administrative forms (Damanpour & Evan, 1984; Hailey, 2001). Creativity and innovation emerge as the core of all competences within an organization, operating as the driving forces behind anything that is better or new and ensuring that organizations respond proactively to diverse pressures in order to achieve success (DeGraff & Lawrence, 2002; Kanter, 2006). Indeed, business leaders and managers are required to adeptly address challenges presented by a dynamic extra-organizational context, promote creativogenic organizational environments and nurture intra-organizational talent effectively straddling the discursive and iterative stages from ideation to implementation. Recognizing this, the proposed Executive Education Programme will help participants develop creative and innovative abilities as personal and organizational core competences.


Specifically, participants will
• understand the complexities of creativity and innovation and their significance for business
• strengthen their personal capacity for creativity and innovation
• develop and sustain workplaces that value and encourage creativity and innovation

Course eligibility

This Executive Education Programme is designed for middle and senior managers across functional areas and industrial sectors. It will accommodate a maximum of 24 participants (This includes an upper limit of 2 participants per organization).

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Theme 1: Being a creative and innovative person
Theme 2: Positioning creativity and innovation in the world of work
Theme 3: Designing organizations for creativity and innovation
Theme 4: Leading and mentoring a creative and innovative workforce


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