India

EC Council Certified CIMP

It consists of search engine optimization, Search Engine Marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising

Course at a Glance

Mode of learning : Short programs-ClassRoom

Domain / Subject : Engineering & Technology

Function : Information Technology(IT)

Duration : 5 Weeks

Difficulty : Basic

Certified Internet Marketing Practitioner

Digital Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing as part of a business. It consists of search engine optimization, Search Engine Marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.The main aim of our Digital Marketing Course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyers needs.

What will you learn?

  • Provide the guidance to develop an effective e-commerce website
  • Identify various strategies to improve search-engine rankings
  • Understand and implement an effective online payment system as per the business requirements
  • Develop and implement various types of advertising campaigns
  • Design and implement Internet and email marketing campaigns
  • Exploit the reach of social media and social networks for marketing campaigns
  • Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  • Understand the web analytics and use the results for business decision making

Exam Details

  • Credit Towards Certification: Certified Internet Marketing Practitioner (CIMP)
  • Certification Code: 212-51
  • Number of Questions: 100
  • Passing Score: 70%
  • Test Duration: 4 Hours
  • Test Format: Multiple Choice
  • Test Delivery: ECC Exam Portal

Course eligibility

This course is for:

  • Managers/Executives
  • Marketing
  • E-Commerce
  • Sales
  • Operations
  • Advertising
  • CMO
  • Entrepreneurs
  • IT Professionals
  • Web/UI developers
  • Strategic Planners
  • Brand Promoters
  • Students
  • Anyone who has Zeal for digital marketing
I would like to be contacted regarding this course

Topics Covered:

  • Fundamentals of E-Commerce & Internet
  • Marketing
  • Building e-Commerce Websites.
  • SEO and Web Traffic
  • Web Analytics
  • Advertising Campaign
  • Email Marketing
  • Mobile Marketing
  • Advertising on Search Engines
  •  Social Media Marketing
  • Video Marketing
  • Affiliate Marketing
  • Blog Advertising & Marketing
  • Podcast Advertising
  • Leads Generations and Conversation

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