India

Advanced Program for Marketing Professionals - Batch 06 - INDIAN INSTITUTE OF MANAGEMENT, CALCUTTA

The program aims at helping participants in grooming themselves for enhanced role in marketing and strategy
8884533345
INR 201,742

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Business & Management

Function : Marketing

Starts on : 21st Feb 2015

Duration : 1 Year

Difficulty : Medium

Key Information

PROGRAM OBJECTIVE

The program aims at helping participants in the following ways:

  • Sharpen their understanding of cutting-edge marketing tools
  • Develop advanced competencies in effective marketing strategy
  • Appreciate the complexities posed by the inter-relationship of market-mix elements
  • Internalize the wider organizational context of marketing and decision-making
  • Groom themselves for enhanced role in marketing and strategy

ABOUT IIM CALCUTTA

Indian Institute of Management Calcutta (IIM Calcutta) was established as the first national institute for Post Graduate Studies and Research in Management by the Government of India in November 1961. and is reputed to be one of Asia's finest business schools.

Since the last 50 years IIM Calcutta has been playing a poineering role in professionalising Indian business managment throgh its Post-graduate and Doctoral level programs, Executive training programs, Research and Consulting Activities

 
PROGRAM DESIGN AND DURATION

  • Duration: One year
  • Class Schedule: Sunday 6:30 PM - 9:30 PM
  • Delivery: Through classes at NIIT Imperia Centre for Advanced Learning in your city*, using Synchronous Learning Technology platform   

CERTIFICATION
Candidates will be awarded a graded Certificate of successful completion from IIM Calcutta.

Batch Details

FEE AND PAYMENT SCHEDULE

Program Fee(INR): 1,79,550/- + 12.36 %Service Tax = 2,01,743/-

  • The fee above is inclusive of all academic charges, examinations, textbooks, study material
  • All fees are non-refundable. Fees can be paid by cash, or cheque/demand draft drawn in favour of ‘NIIT Ltd. Imperia Collection A/c
  • A deferred payment facility exists with the following schedule:
    -    With Application: INR11,236/-
    -    On Registration (March,2015): INR 69,462/-
    -    Instalment 1 (May 2015): INR 40,438/-
    -    Instalment 2 (July 2015): INR 40,438/-
    -    Instalment 3 (Sept 2015): INR 40,438/-
    -    Campus Instalment 1 (April 2015 - tentative): INR18,000/- (INR 6,000/- per day)

 
INITIAL PAYMENT DETAILS
#Initial payment will be refunded completely if the applicant is not selected for the program by the institute. This does not include the application amount of Rs. 1,124/-

Initial payment will not be refunded in case of any/all of the following conditions:

  • The  application is  found  to  be  incomplete or inaccurate at any stage of scrutiny (appearing in PAT does not confirm application acceptance/clearance of scrutiny)
  • The applicant is offered a seat for the program and does not join before the date mentioned in the offer letter
It is the responsibility of the applicant to ensure that the application is complete in all respects. The selection offer letter is for a specific batch of a program. Neither the offer for admission nor the initial amount is transferable to any other program or batch
 
PAT DETAILS

The Program Aptitude Test is a multiple-choice test of 90 minutes, with maximum score of 100.  PAT is distinctive because it measures aptitude not only through skills and abilities in functional areas, but also through an assessment of supporting personality traits that determine success in modern work environments.

The PAT covers the following four areas:

  • Verbal Ability & Communication Skills: 30 out of 100
  • Numerical Ability: 35 out of 100
  • Logical Reasoning & Creative Problem Solving: 20 out of 100
  • Supporting Personality Traits: 15 out of 100

Kindly Note: Dates are tentative

Course eligibility

WHO SHOULD ATTEND?

  • Middle to Senior level executives in the areas of sales/marketing/operations/customer relations/ marketing research will find the course useful to increase  their productivity and growth.
  • Participants looking for cutting edge knowledge on both strategic and tactical issues in sales and marketing or product and services.

  ELIGIBILITY

  • Applicants should be working professionals/self-employed (Need to submit supporting proof).
  • Graduation (10+2+3/10+2+4/10+2+2/11+1+3) / PG from a recognized university (UGC/AICTE/DEC/AIU) with 50% marks (Aggregate- considering results of all years)
  • Applicants with minimum three years Diploma after class 12th from recognized institutions like AICTE etc/state govt. bodies are also eligible for the program.
  • Applicant with less than 50% marks in graduation but having more than 50% marks in post graduation ( from a recognised university) are also eligible for the program
  • Minimum 5 years of work experience post completion of graduation is required as on March 01, 2015
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Admission procedure

ELIGIBILITY AND SELECTION PROCESS

  • Applicants should be working professionals/self-employed (Need to submit supporting proof).
  • Graduation (10+2+3/10+2+4/10+2+2/11+1+3) / PG from a recognized university (UGC/AICTE/DEC/AIU) with 50% marks (Aggregate- considering results of all years)
  • Applicants with minimum three years Diploma after class 12th from recognized institutions like AICTE etc/state govt. bodies are also eligible for the program.
  • Applicant with less than 50% marks in graduation but having more than 50% marks in post graduation ( from a recognised university) are also eligible for the program
  • Minimum 5 years of work experience post completion of graduation is required as on March 01, 2015
  • Eligible applicants will be selected on the basis of their performance in the Program Aptitude Test (PAT) to be conducted by NIIT Imperia, together with the assessment of background and motivation (Statement of Purpose-Annexure I of the Application Form) based on the application form submitted.
  • Selected applicants need to resubmit the latest proof of current employment at the time of Registration
    • BANK LOAN INFORMATION

Up to 90% of the program fee is available as customised education loan from leading banks to enable participants to spread the payment over a period of 36 months. The candidate shall be eligible for bank loans as per the concerned bank norms.
Neither NIIT Imperia nor the Institute will be held responsible for any delay in disbursement of the bank loan.

Program Details

PROGRAM STRUCTURE AND DESIGN
1.   Foundation Courses

  • Marketing Management
  • Consumer Behavior
  • Quantitative Methods for Marketing Decisions
  • Financial Acumen for Sales and Marketing 

2.   Advanced Courses

  • Sales and Distribution Management
  • Customer Relationship Management
  • Strategic Brand Management
  • Strategic Aspects of Marketing
  • B2B Marketing
  • Organizational and People Issues in Marketing
  • Services Marketing

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