India

Advanced Program in Digital Marketing - Internet and Mobile Association of India

This digital marketing program is designed to provide students with the skills that will help them understand and mange these digital marketing tactics as per the integrated strategies.
9686528379
(080) 64510273
INR 40,449

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Media/Entertainment

Function : Marketing

Duration : 10 Weeks

Difficulty : Medium

PROGRAM OBJECTIVES

The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., SEO, PPC, Online Display, Social Media, eMail & Mobile Marketing. Each one of this tactics has to planned and executed in an integrated manner

This three weeks digital marketing program is designed to provide students with the skills that will help them understand and mange these digital marketing tactics as per the integrated strategies.

What you can expect?

To compete effectively in today's digital economy, companies must embrace new media and fresh ideas.
To address this challenge, Internet and Mobile Association of India (IAMAI) presents Advance Program in Digital Marketing. By exploring such timely topics as social media, multi-channel strategies, real-time research, managing personal information, list valuation and productivity measurement, you will gain insights into developing successful interactive marketing and branding strategies.

Eventually, you can tackle your business & marketing problems with a better hold to:

• Develop a multi-channel strategy that delivers on your marketing objectives
• Create online brand building initiatives that work
• Drive change and foster innovation within your organisation
• Integrate new digital marketing techniques into your strategic marketing plan

How will your organisation benefit?

• Applicable lessons in the classroom that can be implemented online successfully for your business & Marketing problems within your organization
• A fresh perspective on online marketing in a global scenario
• Training by renowned faculty

ABOUT IAMAI

Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of online and mobile value added services industry.

PROGARM STRUCTURE
Program Delivered in 10 weeks , Classes on every Sunday


PROGRAM DURATION
10 Weeks. Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city, using Synchronous Learning Technology

PEDAGOGY
A blend of instructor-led classes with case studies, projects and assignments.

Course eligibility

WHO SHOULD ATTEND?

  • Marketing professionals, who use online Marketing to meet their objectives
  • Web marketers, who want to enhance their professional prospects in the eMarketing Domain
  • Entrepreneurs or affiliate marketers, who want to use online media, to improve their business performance
  • Individuals / Beginners, seek career opportunities available in eMarketing Domain.

ELIGIBILTY

Working professionals

I would like to be contacted regarding this course

EVALUATION

  1. Class Room Participation & Preparedness - 10 Credits
  2. Tests - 30 Credits
  3. Assignments - 30 Credits
  4. Projects (Digital Marketing Strategy) - 30 Credits
  5. Total - 100 Credits

CERTIFICATION

  1. IAMAI will be certifying each participant, as per the obtained grade
  2. If >80% of Credits - Certification with Distinction Grades
  3. If 60% - 80% of Credits - Certification with Passing Grades
  4. If <60% of Credits - Participation Certification Certificates will be issued jointly by IAMAI and NIIT Imperia.

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