Mode of learning : Online - Instructor Lead(LVC)
Domain / Subject : Media/Entertainment
Function : Marketing
Duration : 10 Weeks
Difficulty : Medium
The interactive digital media industry relies heavily on customer engagement. This customer engagement is driven by a multiple tactics viz., SEO, PPC, Online Display, Social Media, eMail & Mobile Marketing. Each one of this tactics has to planned and executed in an integrated manner
This three weeks digital marketing program is designed to provide students with the skills that will help them understand and mange these digital marketing tactics as per the integrated strategies.
What you can expect?
To compete effectively in today's digital economy, companies must embrace new media and fresh ideas.
To address this challenge, Internet and Mobile Association of India (IAMAI) presents Advance Program in Digital Marketing. By exploring such timely topics as social media, multi-channel strategies, real-time research, managing personal information, list valuation and productivity measurement, you will gain insights into developing successful interactive marketing and branding strategies.
Eventually, you can tackle your business & marketing problems with a better hold to:
• Develop a multi-channel strategy that delivers on your marketing objectives
• Create online brand building initiatives that work
• Drive change and foster innovation within your organisation
• Integrate new digital marketing techniques into your strategic marketing plan
How will your organisation benefit?
• Applicable lessons in the classroom that can be implemented online successfully for your business & Marketing problems within your organization
• A fresh perspective on online marketing in a global scenario
• Training by renowned faculty
Founded in January 2004 by leading portals in India, IAMAI is the only specialized industry body in India representing the interests of online and mobile value added services industry.
Program Delivered in 10 weeks , Classes on every Sunday
10 Weeks. Delivered through classes at NIIT Imperia Centres for Advanced Learning in your own city, using Synchronous Learning Technology
A blend of instructor-led classes with case studies, projects and assignments.
WHO SHOULD ATTEND?
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