India

Certificate Courses In Digital Marketing - Digital Marketing Management

Digital marketing management, today is at the core of a revolution, and represents the fastest growing channels of targeted communication, interaction, engagement and delivery for the new age marketing organization's branding

Course at a Glance

Mode of learning : Online - Self Paced

Domain / Subject : Business & Management

Function : Marketing

Difficulty : Advanced

Certificate Courses In Digital Marketing - Digital Marketing Management
Digital marketing management, today is at the core of a revolution, and represents the fastest growing channels of targeted communication, interaction, engagement and delivery for the new age marketing organization's branding, communications and products and services. A thorough understanding of strategies, tactics, best practices and techniques for this critical online channel has become mandatory for marketing managers, professionals contemplating a career in Marketing Management-as well as for consultants and entrepreneurs.

The certificate covers the broad foundations of Digital Marketing Management and delves further into the specialist disciplines of SEO, SEM, Email Marketing, Content Marketing, and Social Media Marketing. Students acquire the essentials of Digital Marketing Management through a combination of conceptual and practical learning, talks by industry experts, case studies and hands-on exercises and assignments.

Program Highlights

  • 100% online program with online examination
  • Learn on the move - internet / smartphone
  • Flexi schedule - learn from anywhere anytime
  • Video lectures and archives
  • Reference books from leading global experts
  • Designed and delivered by intellectual property experts
  • Interactive sessions with industry experts
  • Case studies and real life experience sharing
  • Dedicated student support team

New batches every month, please speak to your academic counselor for further details.

  • Program Fee: Rs. 20,000 + 12.36% Service Tax = 22,472/-
  • The fee above is inclusive of all academic fees, examination fee, and course material
  • All fees are non-refundable. Fees can be paid by cash, cheque/demand draft or Online through NEFT or by using Credit/Debit card
  • The fee can be paid in 2 installments, including a registration fee to be paid with your registration.

 

Course eligibility

Professional certificate in digital marketing management is developed for working professionals. The participants are expected to have minimum graduate level education, and working proficiency in English language. The program can be used by:

  • Marketing professional currently using Digital Marketing to meet their objectives
  • Web marketer, looking for enhancing professional prospects in the Digital Marketing Domain
  • Entrepreneur, looking for using online media, to improve their business performance
  • Individuals / marketing students, looking for career opportunities in Digital Marketing Domain

 

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Course Content

  • Search Engine Marketing - How to market your products by running ads on Search Engines
  • Search Engine Optimization - How to get your website listed among top search engine results
  • Web Analytics - How to make business decisions from the digital media metrics
  • Email Marketing - How to build users lists, deliver emails and generate relevant clicks
  • Social Media Marketing - how to build social media brand, and generate leads
  • Inbound Marketing - Use online marketing techniques such as content marketing to attract customers and generate business by earning their trust

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