Certificate Program In Digital Marketing from MICA

This course has been designed with an objective to familiarize participants with key aspects of digital marketing

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Media/Entertainment

Function : Marketing

Duration : 4 Months

Difficulty : Medium

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.

Course Objective

This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.


The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA, that will be beamed online via internet to student desktops/laptops or classrooms. All enrolled students will also be provided access to our Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.


There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. There will be one final online assessment at the end of course and students who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.


On the payment of all due fees and the successful completion of the Certificate Program in Digital Marketing, participants will be awarded an appropriate certificate issued by MICA.


  • Get Free Adwords advertisement coupons
  • Delivered via online LIVE classes on convenient weekend schedules.
  • Duration: 4-months
  • *EMI options available
  • Certification in Digital Marketing from MICA as specified.
  • Lectures imparted by experienced and eminent professors from MICA. Additional guest lectures on real life aspects of digital marketing from seasoned industry professionals.
  • Learn everything about the why, what and how of leveraging various digital marketing channels and gain practical insights on developing and executing digital marketing strategy.
  • Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.
  • Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.
  • User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 256 kbps.
  • Virtual classrooms that allow for active interactions with other fellow students and faculty.
  • Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses
Batch Number:DM-01-0814-01
Last Date for Application:15th October 2014
Date of Course Commencement:October 2014
Duration of the Course:04 Months from October 2014 to February 2015
Schedule of Classes:2 Classes of 1.5 hours every Friday and Saturday from 06.30 p.m. to 08.00 p.m

Course eligibility

  • For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
  • For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.
  • For Indian and International Participants – Interns/Students or Working professionals.
  • Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience in Marketing)
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Admission procedure

Application Process:

All applications for this course must be made through an Online Application Form. Before filling up the Online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand.

In case payment is being made online through Credit Card, please ensure that you have the Credit Card with you at the time of filling out the Application Form.

Please ensure that you have the scanned soft copy of your graduation/diploma mark sheet, provisional degree/diploma certificate or degree/diploma certificate to be uploaded as a part of the application form.

Once you have completed the Application Form, please print and retain a copy of the same for your records and reference.

If you have opted to pay the Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited", payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a print out of your Online Application Form must be sent to.

The Certificate Program in Digital Marketing will include lectures and learning material on the following topics.

Module I: Business, Marketing & eMarketing

Module II: Paid Search Marketing

  • Basics of Search Marketing - Organic & Paid Search Results
  • Overview of Google AdWords
  • Keyword Research and Analysis
  • Tracking the success of SEM
Module III: Web Analytics
  • Digital measurement landscape
  • Introduction to Google Analytics
  • Interpreting the data in Google Analytics
Module IV: Social Media Marketing
  • Different Social Media Channels
  • Social Media for Various Businesses – B2C & B2B
  • Measuring Social Media ROI
Module V: Email Marketing
  • The Basics of Email Marketing
  • The Concept of A/B Testing & it’s use in Email Marketing
Module VI: Display Marketing
  • Different Kinds of Display Marketing
  • The Display Marketing ecosystem
  • Retargeting & Dynamic Retargeting
Module VII: Mobile Marketing
  • Different kinds of Mobile Marketing
  • The Mobile Marketing ecosystem


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