Mode of learning : Online - Instructor Lead(LVC)
Domain / Subject : Media/Entertainment
Function : Marketing
Duration : 4 Months
Difficulty : Medium
Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.
This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA, that will be beamed online via internet to student desktops/laptops or classrooms. All enrolled students will also be provided access to our Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. There will be one final online assessment at the end of course and students who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.
On the payment of all due fees and the successful completion of the Certificate Program in Digital Marketing, participants will be awarded an appropriate certificate issued by MICA.
|Last Date for Application:||15th October 2014|
|Date of Course Commencement:||October 2014|
|Duration of the Course:||04 Months from October 2014 to February 2015|
|Schedule of Classes:||2 Classes of 1.5 hours every Friday and Saturday from 06.30 p.m. to 08.00 p.m|
All applications for this course must be made through an Online Application Form. Before filling up the Online Application Form please ensure that you follow the checklist below and have all necessary details & documents on hand.
In case payment is being made online through Credit Card, please ensure that you have the Credit Card with you at the time of filling out the Application Form.
Please ensure that you have the scanned soft copy of your graduation/diploma mark sheet, provisional degree/diploma certificate or degree/diploma certificate to be uploaded as a part of the application form.
Once you have completed the Application Form, please print and retain a copy of the same for your records and reference.
If you have opted to pay the Instalments of the Fee though Demand Draft/Pay Orders, then please ensure that the Demand Draft/Pay Orders for the applicable amount is made favoring "Arrina Education Services Private Limited", payable at Mumbai, and is sent to the address provided below. Please ensure that you write your Name, Enrollment ID, Course Name, Contact number and Email ID at the back of your Demand Draft/Pay Order. All Demand Draft/Pay Orders along with a print out of your Online Application Form must be sent to.
The Certificate Program in Digital Marketing will include lectures and learning material on the following topics.
Module I: Business, Marketing & eMarketing
Module II: Paid Search Marketing
Disclaimer: The contents of the course & Institute are obtained from the institute’s website by automated scraping or manual updates. For the latest information, please refer the institute website directly. For any discrepancies in the content, contact us at