Certified Digital Marketing Master (CDMM)

Become Certified Digital Marketing Professional

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Media/Entertainment

Function : Marketing

Trainer name : Kapil,Nikhil,Nithyanandan,Pradeep ,Prateek,Saumar,Satyam

Starts on : 1st Sep 2015

Duration : 6 Months

Difficulty : Medium

Why CDMM Certification?

  • Govt. of India Certified Course (This course is approved by VSkills for CDMM® Certification)
  • No Minimum Educational Qualification
  • Job Assistance to Certified Professionals
  • 6 Months hands-on Training conducted by Industry Experts

Course Coverage

  • Email Marketing – Learn how to effectively build your users lists, deliver emails & generate relevant clicks
  • Social Media Marketing (SMM) – Learn how to build brand, generate leads & aggregate audience on Social Media
  • Inbound Marketing – Learn how to attract & convert customers through by earning their trust through various techniques such as content marketing
  • Search Engine Marketing (SEM) – Learn how to effectively run ads on Search Engines
  • Search Engine Optimization (SEO) – Learn how to get website listed among top search engine results
  • Web Analytics – Learn how to make business decisions from the metrics available in Digital Media
  • Special Introductory Modules – Affiliate Marketing & Mobile Marketing

Get CDMM Certification

1.On registration, you will receive details of 6 months live instructor-led Online sessions. You can attend these sessions from your home. There will be 2 types of sessions:

  • Weekday Batch
  • Weekend Batch

2.If you miss more than 40% of the Training Sessions, you will not be eligible to appear in the exam.
3.Once you complete 6 months training course, you will become eligible to appear in CDMM Exam, in your preferred testing center. Following are the exam details:

  • Test Duration: 60 minutes
  • No. of questions: 50
  • Maximum marks: 50, Passing marks: 25 (50%).
  • There is NO negative marking in this module.
  • 70 exam centres in India.

Kindly Note:

  • Price includes 6 months Course fee + Certification Exam fee
  • Group Discount: 15% discount for 3 or more registration

Course eligibility

There are no pre-requisites for becoming CDMM. You could be a Student, an Entrepreneur or a CXO. You could be living anywhere in India (e.g. Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad…) or outside India (e.g. Singapore, Malaysia, UAE/Dubai…).

Who should become CDMM?

  • Anyone interested in building career in Digital Marketing
  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • Entrepreneurs
  • Digital Marketing (SEO, PPC, Social Media, Email Marketing…) Professionals
  • Students
I would like to be contacted regarding this course

Course Content:

Session 1:
Why care about Social Media?

  • Orientation to Digital Marketing and Social Media
  • Latest Stats and Trends about Social Media (Global & Indian)
  • Relevant Social Media Success Stories (Global & Indian)

Demystifying Community Building on Facebook

  • Orientation to Facebook Brand Pages
  • EndgeRank Algorithm: Why engagement is key to success on Facebook?
  • How to create Facebook Marketing Strategy?
  • Facebook Applications for Fan Growth and Engagement
  • How to create Brand Ambassadors on Facebook?
  • Leveraging Facebook Insights for Success
  • Relevant Facebook Marketing Success Stories (Global & Indian)

Creating Facebook Marketing Strategy

  • From Objectives to ROI
  • Competitive Research
  • Strategy Presentation by Participants
  • Exercise: Participants to create Facebook Marketing Strategy for their organizations

Live Facebook Community Building & Facebook Advertising

  • Types of Facebook Ads
  • Facebook Ads vs Google Adwords
  • Significance of CTR (Click Through Rate)
  • Optimizing Ad Copy & Targeting
  • Exercise: Participants to launch & promote live Facebook Communities

Session 2:
Twitter: The Jewel in the Social Media Crown

  • Twitter in Plain English
  • Twitter for PR, Brand Building, Customer Engagement and Thought Leadership
  • Leveraging Lists, Hashtags & Trends
  • Tools to listen & measure Influence on Twitter: TweetDeck, Klout,PeerIndex

Creating Twitter Marketing Strategy

  • Twitter Strategy Framework: From Objectives to ROI
  • Exercise: Creating Twitter Marketing Strategy

Session 3
Leveraging LinkedIn for B2B Lead Generation & Personal Branding

  •     LinkedIn in Plain English
  •     Lead Generation through Individual Profiles
  •     Lead Generation as Enterprise: Company Page, Ads, Developer API,Groups
  •     Exercises: Profile Makeover, Answers, Groups, Status Updates,Recommendations

Discussion on other Social Media Channels

  • Opportunity of other Social Media Channels (e.g. SlideShare,Pinterest, Google+)
  • Open discussion on approach to leverage them

Session 4
Measuring ROI of Social Media

  • Guidelines for Measurement on Social Media
  • Importance of Qualitative Feedback
  • Framework for ROI Measurement
  • Creating ROI Metrics Dashboard
  • Tools to Measure ROI

Planning & Creating Multi-channel Social Media Strategy

  •    How to choose relevant Social Media channels?
  •    Creating multi-channel Social Media strategy
  •    Resource Planning: In-house vs Outsource, Key competencies,Tools etc


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