Digital Analytics and Conversion Professional with OMCP Certification

Learn how to measure the impact of social media on your overall strategy through specialty training in social media measurement and analytics
Temecula, CA P.O. Box 760,, Temecula, CA 92593
(951) 9723600

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Business & Management

Function : General

Duration : 135 Hours

Difficulty : Medium

Digital Analytics and Conversion Professional with OMCP Certification

In the Digital Analytics and Conversion Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing, and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive conversion optimization and web analytics training. You’ll also learn how to measure the impact of social media on your overall strategy through specialty training in social media measurement and analytics. You’ll develop all the skills necessary to collect and analyze data and determine the overall effectiveness of your online marketing strategies. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.


By completing the Digital Analytics and Conversion Professional with OMCP Certification program, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Gather data from website landing pages and analyze it to gain insight into website visitors
  • Measure the impact of social media on overall online marketing strategy using specific social media analytics techniques
  • Create reports and make recommendations regarding overall online marketing strategy
  • Test multiple landing pages and evaluate the impact on conversion rate
  • Register for the Online Marketing Certified Professional (OMCP®) certification


This program can be taken from either a Mac or a PC. It is compatible with Windows XP and later operating systems and IE 8 and later browsers. There are no specific computer requirements other than an Internet connection, e-mail account, and Windows Media Player (which is available as a free download). We recommend that you use the latest version of Internet Explorer in place of other Web browsers; however, the program should also be compatible with Firefox, Chrome, and Safari. Adobe Flash Player and Adobe Acrobat Reader are required for this program.


Students should have basic computer skills and a computer with internet access configuration as specified in the technical requirements section. Students should complete Introduction to Online Marketing and Online Marketing Fundamentals before proceeding to the more advanced sections of the program.

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace.

Course Content

  • Introduction to Online Marketing
  • Online Marketing Fundamentals
    • SEO
    • Social Media
    • Conversion
    • Web Analytics
    • PPC
    • Mobile Marketing
  • Conversion Optimization Practitioner - OMCP®
    • Introduction to Conversion Optimization
    • Conversion Planning
    • Conversion Design Concepts
    • Creating Conversion Structure
    • Building Momentum
    • Engaging Dialog with Your Users
    • Web Analytics Analysis & Measurement
    • Taking Action with Conversion Strategies
    • Product Page Optimization
    • PPC Conversion
    • Conversion Math Analytics
  • Web Analytics Practitioner - OMCP®
    • Introduction to Web Analytics
    • Key Performance Indicators & Analytical Techniques
    • Segmentation
    • Actionable Web Analytics Reporting
    • Web Data Analysis Guide
    • Qualitative Research
    • Experimental & Testing
    • Competitive Intelligence Analysis
    • Multi-Channel Analytics
    • Dashboards
    • Industry Models, Complex Measurement, and Approaches
    • Social Media Analytics
    • Google-Specific Techniques & Reports


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