Entrepreneurship: Start-Up and Business Owner Management

Learn the keys to business planning, communication skills, marketing, and management.
Temecula, CA P.O. Box 760,, Temecula, CA 92593
(951) 9723600

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Business & Management

Function : General

Duration : 360 Hours

Difficulty : Medium

Entrepreneurship: Start-Up and Business Owner Management

The Entrepreneurship: Start-up and Business Owner Management Online Training Program provides an excellent foundation for not just the start-up business owner, but also for business owners and managers who want to gain a further understanding of some of the fundamental principles associated with owning and operating a start-up or established business. You'll grow in your understanding of financial and accounting terms, gain confidence and improve your communication skills, and explore the basics of running a business in accordance with legal requirements. 


By completing this program, you'll:

  • Know the various types of financing, from venture capital to traditional financing sources
  • Gain confidence and improve your communication skills
  • Develop a successful leadership style
  • Understand how to run a business in accord with legal requirements
  • Learn the essentials of creating and developing a successful business plan that can be used for both internal strategic management and external positioning for financing
  • Explore the developmental process and understand how to be successful in creating change


This program is compatible with both PC and Mac computers.  PCs require Windows XP or later operating systems with IE8 or later browsers.  Mac computers require Safari browser.  (A high-speed Internet connection is hightly recommended.)  In addition, you may require Adobe Reader, Flash Plug-in, and a QuickTime plug-in on your computer (all are available through free downloads).

Along with this program, you'll receive the following required textbooks:

  • Applied Strategic Planning
  • Managing by the Numbers
  • Anatomy of a Business Plan


Students should have basic keyboarding and computer skills and be comfortable navigating the Internet. They must also have an understanding of a word-processing computer program (Microsoft Word is recommended), and have e-mail capabilities.

This program is intended for anyone interested in developing their enterprise management skills, whether you want to start your own business or gain a better understanding of how to operate an established business.

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace.

Course Content

  • Essentials of Business Ownership
    • Introduction and Overview
    • Starting a Business
    • Finding a Niche
    • Leadership Styles and Corporate Culture
    • Taxes
    • Financing
    • Legal and Regulatory Issues
    • Conclusion
  • Financial and Accounting Management
    • Introduction and Overview
    • Importance of Financial Statements
    • The Balance Sheet
    • The Income Statement
    • Statement of Cash Flows
    • Financial Ratios
    • Conclusion
  • Marketing Management
    • Introduction and Overview
    • Marketing Goals
    • The Marketing Plan
    • The Marketing Mix
    • The Marketing Budget
    • Marketing Implementation
    • Technology and Marketing
    • Summary
  • Strategic Management in Operations
    • Introduction and Overview
    • Definitions and Business Models
    • Categories of Strategies
    • Strategic Planning Models
    • Creating Strategic Alternatives
    • Implementation
    • Conclusion
  • Positioning For and Finding Financing
    • Introduction
    • Positioning
    • Positioning the Owner and the Entity
    • Finding Financing
    • Debt vs. Equity
    • Factors to Consider and Terminology
    • Summary
  • Persuasive Communication
    • Introduction
    • Fundamentals of Communication
    • Knowing the Audience
    • The Power of Listening
    • Credibility of the Speaker
    • Evidence in Persuasion
    • Emotion in Persuasion
    • Organizing the Argument
    • Summary
  • Organizational Leadership and Decision Making
    • Introduction and Overview
    • What is a Leader?
    • Sources of Power in Leadership
    • Leadership Theories
    • Transformational Leaders
    • Decision Making and Empowerment
    • Accountability
    • Summary
  • Legal Issues in Operations
    • Introduction
    • Sources of Law
    • Agency and Employment Law
    • Torts Law
    • Sales and Products Liability
    • Intellectual Property
    • Ethics
    • Summary
  • Business Plan Development
    • Introduction and Overview
    • Definition of a Business Plan
    • Development of a Business Plan
    • Sections of a Business Plan
    • Financial Projections
    • Common Mistakes
    • Summary
  • Understanding Financial Statements
    • Introduction
    • Positioning
    • Positioning the Owner and the Entity
    • Finding Financing
    • Debt vs. Equity
    • Factors to Consider and Terminology
    • Summary
  • Organizational Development and Change
    • Introduction and Overview
    • The Culture of an Organization
    • Types of Culture
    • Organizational Change
    • The Human Side of Change and Resistance
    • Summary
  • Principles of Buying and Selling a Business
    • Introduction and Overview
    • Business Brokers
    • Preparing for Sale and Purchase
    • Key Steps in Preparation
    • Corporate Culture
    • Purchase Price
    • Summary and Conclusion


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