Hospitality Business Operations

In this eight-week 100% online course, you’ll develop your expertise and build a foundation across operations functions: information systems, financial planning and internal customers.
Michigan State University 220 Trowbridge Rd East Lansing,, MI 48824, USA
(517) 3558332

Course at a Glance

Mode of learning : Online - Self Paced

Domain / Subject : Business & Management

Function : Sales

Duration : 8 Weeks

Difficulty : Advanced

Hospitality Business Operations

Better Business Operations – the Key to Delivering Customer Satisfaction
In the hospitality industry, what goes on behind the scenes is crucial to delivering a great customer experience. This is especially true in an increasingly competitive industry environment, where your customers’ satisfaction can make or break your organization’s overall success. To earn customer approval, close attention needs to be paid to the key activities immediately preceding or directly related to their experiences. These are the operations functions that provide the infrastructure for creating the best quality experience for your customer.This course is available in a Management Certificate program.

In this eight-week 100% online course, you’ll develop your expertise and build a foundation across operations functions: information systems, financial planning and internal customers. You’ll also strengthen your understanding of and gain valuable cross-disciplinary skills in lodging, gaming, private club, and food and beverage operations.

What You’ll Learn
Hospitality Industry Overview
How to evaluate franchise and non-franchise lodging opportunities
Organization of the foodservice process in a restaurant
Technology, alcohol and other influential aspects of restaurants
Challenges of maintaining consistency in guest services
Increasing expectations and competition within the industry

Marketing the Hospitality Experience
Defining the experience economy and the role of marketing in the experience economy
Understanding the functions of the new marketing concept (defining demand, identifying demand, influencing demand and servicing demand)
Supporting the elements of the hospitality experience (benefits, convenience, incentive and environment)
Applying the journalism model to hospitality marketing

Hospitality Information Systems
Overview of property management systems (PMS) through four standard application software modules: front office operations, back office operations, guest-operated interfaces and non-guest operated interfaces
Restaurant management systems (RMS) through four industry-standard application software modules: sales-oriented operations, management-oriented operations, specialty interfaces and specialty applications
Hospitality technology trends including self-service applications, web-based applications, transaction processing technologies and data mining

Financial Planning
Financial benchmarks for guiding the planning and operation of your hospitality organization
Fundamentals of an operations budget
Budget variance analysis

Hospitality Internal Customers
How to identify the internal and external customers of your industry
The best hospitality organizations and their management approaches
Factors integral to pleasing internal customers
The key components of empowering associates
How to analyze the results of the human resources process model

Lodging Operations
Sources of reservation inquiries and their distribution channels
Key factors in improving the reservation experience for the guest
Critical features of successful reservation management
Basics of a positive check-in experience
How to apply quality control factors to improve the guest experience in the room

Gaming Operations
Capitalize on the mystique of the gaming industry
Options for gamblers around the world and the competitive nature of the industry
The vast differences among casinos
How to identify levels of security
How to analyze casino operations compared to other business regulations

Food and Beverage Operations
Facets of commercial and non-commercial foodservices
The operators of the foodservice industry
Analysis of restaurant ownership and a sample restaurant organization
How to evaluate planning tools used by managers, and outline why the menu is important as a planning tool
Various forms of cost control in food, beverage and labor


Course eligibility

Credit & Tuition
ACE credit recommendation 3 semester hours in the lower-division baccalaureate/associate degree category. Register today and earn 3.5 CEUs for $1,580.

Who Should Register?
The Hospitality Business Operations course is an essential first step for professionals looking to enter the hospitality field or those that are currently working in hotels, restaurants and corporate offices. By developing a thorough understanding of all the operations functions of these businesses, you can gain the skills and credentials necessary to move up or transition to another job in the hospitality industry.

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