Mode of learning : Online - Self Paced
Domain / Subject : Business & Management
Function : Marketing
Duration : 2 Weeks
Difficulty : Medium
Marketing Management Course Online
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
Online Courseware Content
IIM's marketing management online courseware includes:
From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods.
CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.
Marketing Strategy: focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage
Understanding customers to create value. Understanding the psychological aspects of buyer's behavior. How clients make buying decisions and interpret advertising and sales messages?
Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.
Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.
Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations
Marketing Laws and Ethics
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