India

Marketing Management Course Online

Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
International Institute of Management (IIM) 10161 Park Run Dr. Suite # 100 ,Las Vegas, NV 89145 USA
(702) 5117447

Course at a Glance

Mode of learning : Online - Self Paced

Domain / Subject : Business & Management

Function : Marketing

Duration : 2 Weeks

Difficulty : Medium

Marketing Management Course Online

Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication. 

Course Objectives

  • Provides an understanding of the marketing management framework
  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers
  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
  • Emphasizes planning and executing strategic marketing programs
  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
  • Provides a practical framework for planning and controlling of marketing communication programs

Online Courseware Content

IIM's marketing management online courseware includes:

  • Participant's coursework and assessment project guide
  • Executive summary of the subject matter (in power-point lecture notes format):
    • Summary of essential concepts and marketing management best practices
    • Examples and case studies
  • Marketing management toolkit (management frameworks, decision models, checklists, etc.)
  • Experiential work-based assessment project
  • Online resources for the completion of the experiential assessment project

Course Prerequisites 

From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods.

Course eligibility

Target Audience

CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.

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Course Contents

  • Marketing Strategy: focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

  • Marketing Research:

    • Understanding customers to create value. Understanding the psychological aspects of buyer's behavior. How clients make buying decisions and interpret advertising and sales messages?

    • Competitive intelligence

  • Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.

  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations

  • Marketing Laws and Ethics

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