Pay Per Click Marketing

This Online Training Program will ensure your advertising campaigns are designed for success from the very first impression
Temecula, CA P.O. Box 760,, Temecula, CA 92593
(951) 9723600

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Business & Management

Function : General

Trainer name : Max Ansari

Duration : 150 Hours

Difficulty : Medium

Pay Per Click Marketing

Pay-per-click marketing specialists are in high demand, and the Pay-Per-Click (PPC) Marketing Online Training Program will ensure your advertising campaigns are designed for success from the very first impression.

The Pay-Per-Click (PPC) Marketing Online Training Program is a series of three bundled courses designed to give you the knowledge necessary to set up, monitor and maintain successful campaigns to promote your web site via paid advertising on the major search engines and their network of partner sites.

The program will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWords and Bing Ads. It will then take your knowledge of PPC to the next level by teaching you how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.


Upon successful completion of this program, you'll be able to:

  • Understand the difference between organic and paid search results
  • Set up a Google AdWords account (to appear in paid search results on Google)
  • Set up a Bing Ads account (to appear in paid search results on Yahoo! and Bing)
  • Increase the conversion rate of existing paid advertising campaigns
  • Attract the right audience for your web site via paid search advertising
  • Choose the right keywords to promote your web site
  • Understand the various campaign types available
  • Choose suitable demographic and geographic targeting options
  • Understand the difference between each of the keyword matching options
  • Create compelling paid search ads
  • Determine the right bid and match types for their keywords
  • Set and control campaign budgets
  • Structure an ad campaign for best performance
  • Understand key ad triggers that increase conversions
  • Recognize the features of high-converting landing pages
  • Track campaign performance and ROI
  • Produce meaningful campaign reports for stakeholders


This program is compatible with the Windows XP and later operating systems, Linux Ubuntu and Mac. It's also compatible with Firefox, Chrome, IE 7 and later browsers.

The following items are required for taking this program:

  • A PC or Macintosh computer / laptop
  • A reliable Internet connection (high-speed broadband or wireless is recommended)
  • Adobe Acrobat PDF Reader 
  • Access to an e-mail client or Internet-based e-mail account


Before enrolling in this course, you should have good keyboarding skills, and you should be familiar with using search engines, Internet browsers, and e-mail. It's an advantage, but not required, to have advanced search engine usage experience, as well.

This program will benefit webmasters, students, marketers, advertisers, and anyone else who wants to learn how to promote Web sites on search engines.

All of our programs are self-paced and open enrollment, so you can start them when you want and finish them at your own pace.

Course Content

  • Pay Per Click Marketing 101
    • Introduction to Pay Per Click Marketing
    • Pay Per Click Campaign Preparation
    • An Introduction to Google AdWords
    • How to Set Up an AdWords Account
    • An Introduction to Bing Ads (PPC for Bing and Yahoo!)
    • The Yahoo! / Microsoft Search Alliance
    • How to Set Up a Bing Ads Account
    • Keyword Research for PPC Campaigns
    • Ad Copy Creation for PPC Campaigns
    • Landing Page Creation for PPC Campaigns
    • PPC Campaign Conversion & ROI Measurement
  • Pay Per Click Marketing 201
    • Overview of PPC Marketing
    • Pay Per Click Search Engines
    • Key Elements of a Successful PPC Campaign
    • Regional and Niche Market Targeting
    • Building Effective PPC Ads
    • Successful PPC Bidding Strategies
    • How to Create Killer Landing Pages
    • Click Fraud & Anti-Competitive Practices
    • Landing Page Testing
    • Monitoring and Tweaking Your Campaigns
    • Pay Per Click Tools and Software
  • Elective Unit – Choice of:
    • Search Engine Optimization 101
    • Search Engine Optimization 201
    • Web Site Copywriting 101
    • Web Site Usability 101
    • Article Marketing & Distribution 101
    • Copywriting for Pay Per Click Advertising 101
    • Link Building 101
    • Keyword Research 101


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