Mode of learning : Online - Instructor Lead(LVC)
Domain / Subject : Media/Entertainment
Function : Marketing
Trainer name : Ratan KK
Duration : 3 Months
Difficulty : Medium
Enables students to understand how to use the internet as an effective marketing channel. Enables students to engage with customers online in a more practical manner and to plan and implement end-to-end lead generation through the online mode.
Programme Learning Outcome
a) Get a clear understanding of the value and importance of Digital Marketing and why it is a vital component of a marketing strategy plan
b) Create and effectively manage social media, display, search marketing, online advertising and marketing campaigns
c) Drive new visitor traffic to a web site while improving online conversion rates
d) Understand how digital marketing can help grow a business, domestically and internationally
e) Create and develop effective and targeted email marketing campaigns that aligns with business goals
f) Identify various online applications and resources that can help build effective and profitable web sites
g) Measure and analyse the visitor traffic to a website to continuously develop and improve digital marketing
h) Discover how to best develop and retain customers
a) International Certification
This course is accredited by Further Education and Training Awards Council (FETAC) of Ireland. It is also certified by the Scottish Qualifications Authority under the European Qualifications Framework. The certificate awarded to you upon completion by NIIT and DMI attracts 15 credits at level 5 on the UK National Framework of Qualifications and 24 credits at level 8 on the Scottish Credit and Qualification Framework, meaning that it is a recognizable, transferable international qualification in over 25 countries including UK, EU, USA, South Africa and the Middle East.
b) SLT Instruction
All lectures will be delivered through Synchronous Learning Technology so you have access to the best faculty from anywhere in the country. Additionally, you will be able to interact in a diverse classroom, learning from your peer’s inputs.
c) Industry-Recognized Program
The program syllabus is designed and developed in conjunction with our industry partners. The industry partners – both international as well as Indian help keep the program current. This also provides you with limitless opportunities to connect with a globalbusiness community. It also ensures that our qualifications have the input andsupport of the global digital industry.
d) Expert Faculty
The course introduces you to the most important and transformative aspects of Digital Marketing delivered by the leading practitioners in the country. The lecturers are professionals in the Digital Marketing sector, running and delivering online marketing campaigns on a daily basis. They base their training on their experience and discuss real life examples and case studies throughout the course.
Program Fee (Early Bird): Rs. 35,996/- + 12.36% Service Tax = Rs. 40,445/-
a) Introduction to Digital Marketing
b) Search Engine Optimization
c) Pay per Click or Search Engine Marketing
d) Email Marketing
e) Social Media Marketing 1
f) Digital Display Marketing
g) Mobile Marketing
h) Website Analytics
i) Planning Integrated Digital Marketing Campaigns
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