India

Search Marketing Professional with OMCP® Certification

In the Search Marketing Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together.
Temecula, CA P.O. Box 760,, Temecula, CA 92593
(951) 9723600

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Engineering & Technology

Function : Information Technology(IT)

Trainer name : Matt Bailey

Duration : 160 Hours

Difficulty : Medium

About the course

In the Search Marketing Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Search Engine Optimization, Conversion Optimization, and Content Marketing training. You’ll learn everything you need to know to complete and SEO a project from start to finish, generate the content consumers are looking for, and learn how to convert the visitors on your website into customers. Students in the program also have access to live monthly workshops (webinars) conducted by the instructors. Six (6) to eight (8) workshops are offered each month, covering a variety of relevant online marketing topics.

Objectives

By completing the Search Marketing Professional with OMCP Certification, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Complete an SEO project from start to finish
  • Generate content that supports your search engine strategies and goals
  • Test multiple landing pages and evaluate the impact on search engine visibility and conversion rate
  • Register for the Online Marketing Certified Professional (OMCP®) certification

Course Extention

When you register you receive an initial six (6) months to complete this program. Should you need more time beyond the six (6) months, an extension of three (3) months is available a fee of $200.

Computer Requirements:

This program can be taken from either a Mac or a PC. It is compatible with Windows XP and later operating systems and IE 8 and later browsers. There are no specific computer requirements other than an Internet connection, e-mail account, and Windows Media Player (which is available as a free download). We recommend that you use the latest version of Internet Explorer in place of other Web browsers; however, the program should also be compatible with Firefox, Chrome, and Safari. Adobe Flash Player and Adobe Acrobat Reader are required for this program.

Course eligibility

Prerequisites

Students should have basic computer skills and a computer with internet access configuration as specified in the technical requirements section. Introduction to Online Marketing and Internet Marketing Fundamentals should be completed before proceeding to the more advanced sections of the program. 

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Course Content

Introduction to Online Marketing

Online Marketing Fundamentals

  • SEO
  • Social Media
  • Conversion
  • Web Analytics
  • PPC
  • Mobile Marketing
  • Content Marketing

Search Engine Optimization - OMCP®

  • Introduction to SEO
  • On-Page Best Practices
  • Keyword Research
  • Design & Architecture
  • Competitive Analysis
  • Site Optimization & Best Practices
  • Link-Building
  • SEO for Local Search
  • Conducting SEO Site Audits
  • SEO Fundamentals & Best Practices
  • Algorithm Updates
  • SEO Tracking, Planning, and Performance
  • SEO Career Path
  • SEO Tools

Content Marketing - OMCP®

  • What is Content Marketing
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message and Creating Content
  • Becoming an Industry Expert
  • Content Marketing Strategy
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Social Media Marketing
  • Image Marketing
  • Video Marketing
  • Article and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Conversion Optimization - OMCP®

  • Introduction to Conversion Optimization
  • Conversion Planning
  • Conversion Design Concepts
  • Creating Conversion Structure
  • Building Momentum
  • Engaging Dialog with Your Users
  • Web Analytics Analysis & Measurement
  • Taking Action with Conversion Strategies
  • Product Page Optimization
  • PPC Conversion Strategies
  • Conversion Math Analysis

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