Social Media and Mobile Marketing Professional with OMCP® Certification

Through this Online you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together.
Temecula, CA P.O. Box 760,, Temecula, CA 92593
(951) 9723600

Course at a Glance

Mode of learning : Online - Instructor Lead(LVC)

Domain / Subject : Business & Management

Function : Marketing

Trainer name : Matt Bailey

Duration : 160 Hours

Difficulty : Medium

About the course

In the Social Media and Mobile Marketing Professional with OMCP® Certification program, you’ll gain a comprehensive overview of online marketing and develop a solid understanding of not only how each discipline works, but how the disciplines work together. This is followed by comprehensive Social Media Marketing, Mobile Marketing, and Content Marketing training.

The program also incorporates the latest trends and tips in YouTube and Video Marketing, and includes specialized training in Social Media Advertising in which you’ll learn how to turn Facebook, Twitter, Pinterest, and other forms of social media into massive lead generations and customer communication platforms.  Students in the program also have access to live monthly workshops (webinars) conducted by their instructors. Six (6) to eight (8) Workshops are offered each month that cover a variety of relevant online marketing topics.


By successfully completing the Social Media and Mobile Marketing Professional with OMCP® Certification, you’ll be able to:

  • Explain how each discipline works, and how the disciplines work together
  • Plan, create, launch and evaluate the effectiveness of Social Media marketing campaigns
  • Create and optimize Social Media campaigns for mobile markets
  • Create content that supports Social Media marketing goals
  • Know when and how to use YouTube as a tool in Social Media Marketing Strategy
  • Register for the Online Marketing Certified Professional (OMCP®) certification

Course Extention

When you register you receive an initial six (6) months to complete this program. Should you need more time beyond the six (6) months, an extension of three (3) months is available a fee of $200.

Computer Requirements:

This program can be taken from either a Mac or a PC. It is compatible with Windows XP and later operating systems and IE 8 and later browsers. There are no specific computer requirements other than an Internet connection, e-mail account, and Windows Media Player (which is available as a free download). We recommend that you use the latest version of Internet Explorer in place of other Web browsers; however, the program should also be compatible with Firefox, Chrome, and Safari. Adobe Flash Player and Adobe Acrobat Reader are required for this program. 

Course eligibility


Students should have basic computer skills, a computer with internet access configuration as specified in the technical requirements section. Introduction to Online Marketing and Internet Marketing Fundamentals should be completed before proceeding to the more advanced sections of the program. 

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Course Content

Introduction to Internet Marketing

Internet Marketing Fundamentals

  • SEO
  • Social Media
  • Conversion
  • Web Analytics
  • PPC
  • Mobile Marketing
  • Content Marketing

Social Media Practitioner

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Blogging for Business
  • Viral Marketing
  • Finding and Communicating with Your Influencers
  • Video and YouTube
  • YouTube Advertising
  • Social Networking and Facebook
  • Facebook Advertising
  • Microblogging and Twitter
  • Online Reputation Management
  • Social Media Measurement
  • Marketing through LinkedIn
  • Pinterest and Image Marketing

Content Marketing Practitioner

  • What is Content Marketing?
  • Identifying Prospects
  • Writing Messages and Creating Content
  • Getting Your Message into the Media
  • Becoming an Industry Expert
  • Content Marketing Strategy
  • Measuring the Results of Content Marketing
  • Blog Marketing
  • Social Media Marketing
  • Image Marketing
  • Video Marketing
  • Articles and Press Release Marketing
  • Email Marketing
  • Event Marketing
  • B2B Marketing

Mobile Marketing Practitioner

  • Introduction to Mobile Marketing
  • Understanding Mobile Devices
  • Core Product and Services Offerings
  • Supplemental Mobile Products and Service Options
  • Mobile Advertising and Search
  • Combining Mobile with Other Channels
  • Mobile Marketing and Social Media
  • Location and Mobile
  • Mobile Rules and Regulations
  • Mobile Marketing Analytics
  • Supplemental Material:  Responsive Design
  • Supplemental Material:  Careers in Mobile Marketing

YouTube and Video Marketing

  • Outlining Your YouTube Marketing Strategy
  • Identifying Who Discovers New Videos
  • Getting Your Videos Discovered
  • Knowing Where and When to Customize Your Channel
  • Why Are Your Videos Worth Discovering
  • How to Leverage YouTube Analytics
  • Identifying Who Shares New Videos
  • What You Can Do TO Get Your New Videos Shared
  • Where and When to Explore YouTube Alternatives
  • Why Are Your Videos Worth Sharing?
  • Measuring Business Outcomes
  • Keeping Up With the Changes

Paid Social Media Advertising


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